Cognitive Behavioural Therapy · Mindfulness

Understand your mind.
Reframe your thoughts.

A daily reflection companion built around CBT principles. Personalised prompts, thought pattern tracking, and insights shaped to your personality.

reframed — onboarding

> establishing connection

Wake up.

You've been running the same program for a while now.

Same thoughts. Same result.

This is just who you are.

It isn't.

> the brain changes when you learn


Everything you need to grow

Reframed combines evidence-based CBT techniques with personality science — so your practice actually fits who you are.

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Personalised Daily Prompts

Never "How was your day?" Prompts are scored against your goals and personality — so you get "Which mistake are you still replaying? Write the sentence you'd use on a friend who made it."

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Cognitive Distortion Detection

"I always ruin everything" is all-or-nothing thinking. Reframed names the pattern in your own words — ten core distortions, from catastrophising to mind reading — and shows you how to challenge it.

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Thought Records

Capture automatic thoughts, name the emotion, identify the pattern, and write a balanced reframe — the full CBT thought record, in your pocket.

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Personality Profiling

A guided MBTI-style quiz maps your Big Five traits to a cognitive function stack, shaping every affirmation and prompt you see.

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Insights & Visualisations

Emotion bar charts, activity heatmaps, Big Five radar charts, and distortion breakdowns give you a clear picture of your patterns over time.

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Affirmation Cards

Swipeable daily affirmation cards tailored to your MBTI type — save favourites and revisit them whenever you need grounding.


From first open to lasting change

Reframed guides you through a gentle onboarding, then builds a practice that fits your life — one reflection at a time.

01

Set your focus

Choose the challenges you're working through — anxiety, perfectionism, relationships, self-worth — and the goals you're moving toward. Reframed uses these to filter every prompt it shows you.

02

Discover your personality type

Take a short Big Five assessment. Reframed maps your trait scores to an MBTI-style cognitive function stack, unlocking personality-matched affirmations and reflection prompts.

03

Reflect daily

Each day surfaces a personalised prompt — a fill-in sentence, a multiple-choice scenario, or a guided thought record. Short enough to complete in two minutes, meaningful enough to stay with you.

04

Spot and challenge distortions

When a difficult thought arises, capture it. Reframed walks you through the CBT loop — trigger → emotion → distortion → balanced reframe — helping you build the habit automatically.

05

Track your growth

Review your emotion trends, distortion frequency, and reflection activity in the Insights tab. Watch patterns shift over weeks and months as your practice deepens.


Your thoughts stay on your device

No server-side data storage No behavioural tracking All data stored locally on-device Subscription handled by RevenueCat & Apple

Reframed doesn't send your reflections, thought records, or personality data anywhere. Everything lives in on-device storage, under your control.

Read the full privacy policy →

Questions, answered straight

What is Reframed?

A daily CBT companion. You write down the thought that's running — "I blew the presentation. Everyone noticed." — and Reframed walks you through the loop: trigger, emotion, distortion, balanced reframe. Two minutes, most days.

What does a session actually look like?

One prompt, matched to what you're working on. If perfectionism is your pattern, you might get: "What standard did you miss today? Write it out, then write who set it." You answer in a sentence or two. The app tracks the pattern; you build the habit.

I don't know anything about CBT. Is that a problem?

No. Reframed teaches the method while you use it. The ten distortions have plain names — all-or-nothing, catastrophising, mind reading — and the app points them out in your own words, so you learn to catch them without it.

I'm already self-aware. How will this help me?

Then you're ahead of most people, and stuck in the most annoying place there is. You can name the pattern precisely — "I know I catastrophise, I know it's the anxiety talking" — and still lie awake at 2am running it. Insight isn't the mechanism. Knowing the shape of a habit has never once been the thing that broke it.

What changes it is reps. Catching the thought while it's still happening, testing it against what you can actually evidence, and writing the accurate version — enough times that the accurate version starts arriving first. That's a training load, not an insight. Reframed is built for the doing part, not the noticing part you've already done.

If you want the gap measured, the self-awareness quiz scores it in ten questions — including which move you use to avoid acting on what you already know.

How is this different from a journal?

A journal stores the thought. Reframed works on it. "I always ruin things" gets named for what it is — all-or-nothing thinking — and then you write the version that's actually true. Over weeks, the Insights tab shows you which patterns are loosening.

Isn't this just affirmations?

No. An affirmation is a new thought laid over an old one that's still running. If your brain believes "I ruin everything," repeating "I am capable" just starts an argument you lose.

Reframed breaks the existing pattern first — catch the thought, name the distortion, strike it through. Then the new thought has somewhere to land. There are affirmation cards in the app, matched to your personality, but they're the last step of the method, not the method.

How does the AI part work?

The models are purpose-built around clinical research — the CBT protocols with decades of evidence behind them. When you capture a thought, the AI runs that protocol: trigger, emotion, distortion, balanced reframe. A trained coach with one method, not a chatbot with opinions. And your entries train nothing — the research shapes the models; your words stay yours.

The aim is evidence, not positivity. Reframed treats old beliefs as testable claims — "I don't follow through" — and every reframe you log files evidence against them. Over weeks, the case for the new identity outgrows the case for the old one. That's how a mindset actually changes: not by repetition, by verdict.

How much time does it take?

About two minutes a day. One prompt, one honest answer. A full thought record takes five, when something is actually bothering you. There are no streaks to protect and no feed to scroll.

Where does my data go?

Nowhere. Reflections, thought records, and personality results live in your device's local storage. No server, no analytics SDK, no behavioural tracking. Delete the app and the data goes with it.

Is this therapy?

No. Reframed is a self-guided practice built on CBT techniques — the same tools you'd learn in session, packaged for daily reps. It works alongside a therapist, not instead of one. If you're in crisis, the app points you to real helplines, not a text box.

What does it cost?

Free to download. A subscription unlocks the full practice — billed through Apple, price shown before you pay, cancel from your iPhone's Settings in two taps.


The method, written out

Plain-language guides to the CBT techniques Reframed is built on — free to read, no app required.

The 10 Cognitive Distortions, With Examples

All-or-nothing thinking, catastrophising, mind reading — the ten patterns CBT names, what each sounds like in your own head, and the question that breaks it.

How to Write a CBT Thought Record

The core exercise of cognitive behavioural therapy, in five columns. A worked example, plus the four mistakes that make a thought record useless.

Why Affirmations Don't Work — And What Does

Repeating "I am capable" to a brain that believes otherwise starts an argument you lose. What the research says, and what shifts a belief instead.

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